Business Library News
William C. Gast Business Library News & Events
It’s time for the end of the year, where we take a look at what we learned and figure out what to take with us to the next year. For me, that means taking a look at what I’ve learned about business in 2014 and what media has contributed to that. Here are some of the highlights from the television, radio, and computer.
This list is by no means comprehensive, but represents some of my favorite resources for learning more about the art and science of creating and operating businesses. Each of the following pieces of media was informally rated based on 1) my actually having read or...Continue reading "Year in Review: TV, Podcasts, &amp; MOOCs"...
IBM recently announced a partnership with Twitter in which IBM will help companies make more strategic decisions based on Twitter data. This partnership aligns with their current goal of moving further into the analytics arena. The Twitter data will be added to IBM’s Watson technology, which is a cognitive technology that processes information like a human and is able to answer questions using natural language. The use of cognitive technology with data from Twitter is another large step in the area of data analytics.
The Eli Broad College of Business has made data analytics a...Continue reading "IBM, Twitter to Partner on Business Data Analytics"...
The Gast Business Library will offer time with therapy dogs for stress relief during finals week. These trained, certified therapy dogs give students an opportunity to “paws” for a fun break!
When: Monday, December 8 and Tuesday, December 9 from 1-3pm
Where: Room 13 in the Business Library
Therapy dogs will also be available at the Main Library.
Questions? Contact Laura Leavitt.
In the Wall Street Journal article “Google Searches for Role in App Age,” Rolfe Winkler breaks down Google’s strategy to ensure its advertising business stays relevant in the mobile age. Google was built around searching the web. The company deployed “spiders” to find links and created algorithms to rank the value of pages. Now, with the increase in mobile phone use, siloed apps have left Google out of the loop, causing the need for a new approach. On smartphones, traditional web browsing currently only represents 20% of use, according to mobile-analytics firm Flurry. The rest of the...Continue reading "Google's Deep Links"...
For all of you who love your iPads and Android tablets, MSU Libraries subscribes to BrowZine, an app that can help you read and stay current with scholarly journals.
Within the BrowZine app, you can:
Create a bookshelf of your favorite journals for easy, fast access
Read articles in a format optimized for a tablet device
Get alerts when new journal issues are published
Save articles to Zotero, Dropbox, or an app of your choice for PDF collecting and note taking
Share links to articles with others by email, Facebook, Twitter
...Continue reading "Read Journal Articles on your Tablet with Browzine"...
In October, the Lansing area hosted Startup Weekend: Maker Edition, where teams from across the region came and competed, turning an idea into a business over three days. In the run up to that weekend, 12 local organizations celebrated their role in enabling people to bring their visions to life by being a part of the Maker Week Lansing. Food and fashion incubators, makerspaces, and everything in between hosted activities and keynotes related to making.
Lansing is a great place to be a Maker. Recently, there has been a progression of support services and opportunities for...Continue reading "Lansing Maker Week Recap"...
The Gast Business Library is hosting an International Tea as a way to provide a friendly venue for interaction between our students and our librarians. We want to increase awareness of the services that we can provide to aid the success of all of our business students! For example, each major in the Broad College of Business has its own liaison librarian who can help students find resources for their classes. Come by to enjoy some tea, coffee and snacks and learn more!
Location: Room 13 of the Gast Business Library.
(The library is located in the Basement of the Law College...
Breezy Silver, Assistant Head of the Gast Business Library, recently attended the Face of Analytics Conference at Spartan Stadium, which showcased the MS in Business Analytics program at Michigan State University.
Employers from four different companies discussed how their companies use data analytics, described the types of people and skills needed in the field, and provided career advice. The companies were from different fields and of various sizes, and included Steelcase, Millward Brown (a subsidiary of Kantar), Blue Cross Blue Shield of Michigan, and Urban Science in Detroit....Continue reading "Conference Recap: Face of Analytics Conference"...
Smart Talk: The Public Speaker's Guide to Success in Every Situation
by Lisa B. Marshall
Reviewed by: Terence O'Neill
Social situations are filled with choices, times you might be sure there is a correct course, and just as sure you don’t know what it is. From introducing one person to another at a party to negotiating a raise, there are myriad points of communication in our work lives, and many of them can be difficult and unnerving to execute. Lisa B. Marshall is here to help. In this book, the professional communication expert delivers her advice on a variety...Continue reading "Book Review: Smart Talk by Lisa B. Marshall"...
Faculty, staff, and students now have access to Mergent Key Business Ratios. This database provides access to competitive benchmarking data compiled from D&B’s database of public and private companies.
14 key business ratios are featured, measuring solvency, efficiency, and profitability
Ratios are available for public and private companies in over 800 lines of business
Industry norms data is also available.
Access is available through the Gast Business Library’s Business Electronic Resources page. Questions? Ask a business librarian.