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For those of you who aren't familiar with the term, a phablet is a smartphone with a screen size from 5.5 inches to less than 7.0 inches. The iPhone 6 Plus is an example. According to the mobile analytics firm Flurry, phablet activation increased 225% year over year during the week of Christmas, taking share away from full-size tablets whose activations were down 35.3%.
For more on phablets, or to read the full article, "Phablets Performed Fabulously on Christmas," go to eMarketer.
Citation: eMarketer. (2015, January 5) Phablets Performed Fabulously on Christmas. Retrieved from eMarketer database.
