Michigan State University


Benjamin Hall

“An indispensable insight into the future of Shopping and how Retail must adapt to stay relevant to the "on my terms" customer."  - Robin Phillips, The Watch Shop

One of the newest editions to our New Popular Business Books is a title by Kogan Page Limited, one of the world’s leading publishers of professional books and business content.

Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce is not an ordinary read. It’s like a handbook for e-commerce and m-commerce pros on “The Everything Store.”

Retail experts Natalie Berg and Miya Knights lay out in comprehensive fashion:

  • The rationale behind the Whole Foods deal
  • Amazon’s antitrust paradox
  • Insights into the potential for voice recognition in retail
  • E-commerce industry forecasts and predictions
  • ...and much more.

Here are just a few of the many insights:

“Most of Amazon’s innovations catch competitors on the back foot, leaving them in an undesirable position of reacting to rather than leading change.”

The glue of the [Amazon] ecosystem is the prime membership ($119) – with some 100 million members to date.

Amazon and Bezos claim to be “customer obsessed.” The company may be “Earth’s most customer-centric company.”

Excelling in the ecommerce world with Amazon as a competitor requires companies to WACD, or do "what Amazon can’t do.”

At the time of writing this, Amazon's market cap is $887 billion.

For more Kogan Page publications, peruse the Gast Business Library Popular Business Collection today.

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