Michigan State University

What's for Christmas?

Benjamin Hall

It's the week of Thanksgiving, which means it's time to start shopping!

According to the National Retail Federation, "Consumers say they will spend an average $1,007 on gifts, decorations and more this holiday season." And while many holiday shoppers will invariably wait until the last minute, online shopping and same-day delivery have made last-minute purchases even easier. 

"Confidence is near an all-time high, unemployment is the lowest we've seen in decades and take-home wages are up. All of that is reflected in consumers' buying plans" - National Retail Federation, CEO

Okay, so spending is up and convenience is a prerequisite, but what's on everyone's list?

Well, according to the 2018 "Holiday Spending Survey," conducted by Prosper Insights & Analytics, "For the 12th year in a row, gift cards remain the most popular items on wish lists, requested by 60 percent of those surveyed, followed by clothing and accessories at 53 percent, books/movies/music (37 percent), electronics (29 percent), home décor (23 percent), jewelry (22 percent), personal care or beauty items (19 percent), sporting goods (18 percent) and home improvement items (17 percent)." 

Still digging deeper on consumers? Check out eMarketer for market research about the internet, social media, ecommerce, marketing strategies and statistics. 

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